Is this a wine club? A blog? A diary?
Wine Crushing isn’t a wine club — at least not in the traditional sense. You won’t get a monthly shipment, but if you’re a paying subscriber, you could eventually get your hands on a bottle.
It’s also not quite a blog, and definitely not a ratings site. Think of it more like an ongoing, loosely kept field journal: tasting notes, personal essays, quiet obsessions. Sometimes there are interviews with winemakers. Sometimes just fragments from a bottle that hit harder than expected.
If you’re into wine, but also into memory, mood, and meaning, you’ll probably feel at home here.
Wait — you’re drinking the wines you’ve invested in?
Yes. That’s almost the whole ethos behind why we started this.
There’s nothing wrong with shelving bottles for pleasure or profit. But Wine Crushing is about uncorking them. Pouring out the things that get locked away and forgotten. Discovering what’s been cultivating in the thing we cellared.
Because a wine that’s never opened is a story that never happened.
What kind of drops and events are we talking about?
The kind that grow with the project.
Right now, that means things like a bottle from the winemaker interview — sent to one subscriber before the post even drops. Or a T-shirt inspired by a tasting note that got stuck in our heads. Or a poster of imaginary cellars, if it makes sense in the moment.
Later? Maybe it’s dinners. Auctions from a winemaker’s stash. A candlelit field somewhere with a glass in your hand and good company around you.
It’s not merch for merch’s sake, or events just to fill a calendar. It’s what happens when something really lands and we want to mark it.